How Made By Mary accelerated its growth by 80% with FIQ’s fulfillment strategy

How Made By Mary accelerated its growth by 80% with FIQ’s fulfillment strategy

Made By Mary, an exciting eCommerce business, creates and sells handcrafted jewelry designed that tell their customer’s personal story.

The Challenge

Although the company had reached $1 million in sales, it was struggling to scale. The company’s fulfillment strategy wasn’t built to handle its growing need of creating and delivering orders quickly. As a result, customer experience suffered.

The Goal

To handle the surging number of personalized orders, we need to help Made By Mary streamline its operations while building a more robust logistics system.

The Solution

Here’s how we helped Made By Mary climb the hypergrowth curve:

  • Dissected their business model to find gaps in their operations. For example, we discovered they waited until receiving personalization inputs (the last puzzle piece) to begin production.  
  • Worked with them to rethink and streamline their operations – from the production process, layout and inventory management to warehousing and shipping. 
  • Ensured they had a clear roadmap to for the development of a scalable logistics system, helping them prioritize the phases of that development 

The Impact 


80% increase in throughput 


Efficient fulfillment with fewer bottlenecks 


Systems built to handle increasing demand 


All in all, we were able to help Made by Mary build a robust logistics system designed for the future.

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